Inside Wymac with Andrew
A great AGE, exciting times ahead for Wymac
Hi everyone,
It’s been an exciting quarter here at Wymac, and I’m looking forward to sharing some of the latest developments, insights and news with you
As we settle back in after another fantastic Australasian Gaming Expo, I wanted to take a moment to reflect on what was a really exciting few days for the Wymac team.
It was fantastic to reconnect with so many friends, customers and industry partners at AGE. We always value the opportunity to catch up face-to-face, hear what’s happening across the industry and, most importantly, listen to what our customers need from us.
This year was particularly exciting for us, as we showcased a range of new features and innovations across the Wymac kiosk. From enhanced member experiences and new promotional capabilities to some of the exciting developments we have been working on behind the scenes, there was plenty to share.
What was especially rewarding was seeing the reaction from everyone who took the time to experience a kiosk demonstration. The overwhelmingly positive feedback was a great reinforcement that we’re building the right things, for the right reasons. Our focus has always been on helping venues create more engaging, personalised and rewarding member experiences, and it was fantastic to see that vision resonate so strongly at the show.
Looking ahead
While AGE gave us a great opportunity to showcase what we’ve been working on, it’s also given us plenty of momentum for what comes next.
Our development team is already working on the next wave of new features and experiences for Kiosk Connect, with a continued focus on innovation, personalisation and giving venues even more ways to engage with their members.
There’s plenty more to come, and we’re genuinely excited about where we can take the platform from here.
Welcoming John to Wymac
I’m also delighted to welcome John Klapsis to the Wymac team as our new NSW Senior Business Development Manager.
John brings a wealth of experience from across the industry, along with a genuine customer-first approach that aligns strongly with how we operate at Wymac. He understands the challenges venues face and, importantly, is focused on building strong relationships and finding solutions that deliver real value for our customers.
If you’re in NSW, I’m sure you’ll have the opportunity to meet John soon, and I know he’s looking forward to getting out there and connecting with many of you.
There’s plenty happening at Wymac, and I look forward to sharing more with you soon.
If you’d like to connect with a member of our team or share your thoughts, feel free to drop us a line at support@wymac.com.au
— we’d love to hear from you.
All the best,
Andrew Wyer.
CEO, Wymac
New Games
Introducing Scratch & Sparkle
— our exciting new Level Up game series.
Designed to build anticipation and keep members coming back, Scratch & Sparkle creates a progressive promotional journey where every game unlocks the opportunity to reach the next level — and the chance to win bigger and more exciting prizes.
Members begin at the first level, where they scratch to reveal their prize. Once they have played, the next level is unlocked, giving them something new to look forward to. As members progress through each stage, the excitement builds, with each level offering the potential for greater rewards before they reach the ultimate game and top prize.
For venues, Scratch & Sparkle offers the flexibility to configure the promotion around their campaign objectives. Venues can determine the time members must wait between playing each level, helping to control the pace of the promotion and encourage repeat visits or ongoing engagement.
Prize structures can also be tailored by member tier, allowing venues to create different prize tables and experiences for different levels of membership. Venues can further customise the experience by setting the probability of individual prizes, giving them control over how rewards are distributed while maintaining the excitement and unpredictability of each game.
This combination of progressive gameplay and flexible configuration means Scratch & Sparkle can be adapted to suit different campaigns, membership strategies and
From Self-Service to Better Service
A kiosk can do much more than provide members with a convenient way to check their points or print a voucher. With Kiosk Connect, it becomes a powerful channel for member engagement, communication and data capture — putting more control directly in the hands of your members while creating valuable opportunities for your venue.
Keep Member Details Up to Date
Give members the ability to update their personal details directly at the kiosk, helping your venue maintain accurate and current member information without relying on staff to make changes.
Drive Member Opt-In & Marketing Engagement
One of the most valuable opportunities is giving members the ability to opt in — or opt back in — to receive marketing communications from your venue, directly through the kiosk. This creates a simple, highly visible way to grow your addressable marketing database and reconnect with members who may have previously opted out. It also puts the choice in the member’s hands, making it easier for them to stay informed about promotions, events, rewards and what’s happening at your venue.
Turn Opt-In Into a Campaign
Member data and communication features can also become the focus of targeted campaigns. For example, run a concentrated four-week Member Re-Engagement Campaign encouraging members to update their details or opt back in to receive marketing communications.
To add an extra incentive, members who complete their opt-in could receive an instant reward directly through the kiosk. This transforms what could be an administrative exercise into an engaging member experience — giving members a reason to take action while helping your venue build a stronger and more connected database.
Beyond member data and marketing opt-ins, Kiosk Connect provides a range of tools designed to keep members engaged throughout their visit. From promoting rewards, campaigns, events and venue offers to delivering personalised member information and interactive promotional experiences, the kiosk creates more opportunities to connect with members in a relevant and engaging way.
With targeted content and flexible campaign capabilities, venues can tailor the experience to different member segments, locations and promotional periods — turning the kiosk into an always-on communication and engagement channel that works alongside your team.
Ultimately, Kiosk Connect turns self-service into better service. Every interaction can help your venue keep member information current, increase marketing opt-ins, drive engagement and create more opportunities to communicate with members — all while giving them a fast, convenient and engaging experience.
If you'd like to learn more on how to get the most out of your kiosk, reach out to one of our team.
